Since reaching iTunes and streaming platforms on September 30, the song has reached No. Hilfiger and McCall, collective known as Zay, have signed a recording contract with Atlantic Records, and their hit track is now available on digital retailers. Zay, the 15-year-old self-proclaimed “internet celebrity, dancer, comedian, rapper, and YouTuber” with a “good Instagram following” is the artist behind “ TZ Anthem,” a catchy track sampled over the beat to Crime Mob’s “Knuck If You Buck.” But more importantly, he’s the man behind the #TZAnthemChallenge, in which participants undertake the entire sequence of dance moves performed by Hilfiger in the official video.
This dance craze has suddenly taken over the teenage internet, and you have Detroit rappers Zay Hilfiger and Zayion McCall’s to thank for it. If You’ve recently watched high-schoolers dancing in unison to the delight of their peers, filming on their cell phones? Seen video on your social-media feeds of teenagers in volleyball uniforms moving to something approximating a beat, possibly accompanied by the “cry-laughing” emoji? If so, you may have been exposed to “TZ Anthem.”
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